Welcome to Viral Change™
It’s behaviours stupid! Perhaps this is the paraphrased way to describe the engine of any 21st Century organization, big or small. After re-structuring, re-engineering, re-sizing and re-designing, the forgotten ‘re’ are renewal and reinventing. Only behavioural change can do these.
Viral Change™ is fast, sustainable, large scale behavioural and cultural change. Pick your goal: a customer-centric culture, one that focuses on safety, a culture of effectiveness or of innovation, or ‘a global culture’ able to succeed across geographic boundaries. Perhaps a new organization post M&A, or revitalizing an existing culture in order to meet new business goals. Or a new drive to create agility, true accountability, excellent performance. Or all of the above.
Granted, some of these journeys may require changes in structures and processes. But the ultimate real change is behavioural. These and other cultural transformations are shaped by the behaviours of individuals and small groups, not by a top-down, push from management. Change is a pull effect, a social contagion, a social movement, with the leadership engine in the grass roots and back-stage support from the Executive floor, not the other way around.
Viral Change™ is the antithesis of the old traditional ‘management of change’. No more slow, painful, and inefficient processes of sequential, top-down communication cascaded down through all management levels and, incidentally, with an army of consultants. Been there, done that. Frankly, we don’t have time for that anymore.
Welcome. We are the orchestrators of this new way. We help organizations to master Viral Change™. Viral Change is more than a method. It is the way of life in the 21st Century organization. Talk to us.